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Frequently Asked Questions

How many publications will receive my press release?

TNB releases reach over 500+ travel publications in the United States and Canada and over 200 newspaper travel section editors. See the complete list.

How much does it cost to send a press release?

$89 sends your release to the entire distribution list -- over 700+ publications.

How long should my press release be?

Sometimes less is better. We recommend that you keep your release between 350 and 600 words. The longer releases are less likely to be read and used by journalists.

Who typically uses TNB to submit press release?


The majority of TNB releases are sent by tour operators, hotels, resorts, SPAS and 'DOT COM' companies. Other groups using TNB include Convention and Visitors Bureaus (CVBs) and tourism boards. TNB is right for any company submitting press releases in the travel industry.

Why should I trust the TNB distribution list ?

The nature of the publishing industry means high turnaround. TNB continuously updates and maintains the media distribution list.

What if I want to buy the database of publications and contact information and distribute the press release myself?

TNB sells the distribution database for $189. To order call 800.523.7274.

How long do I have to wait for my press release to be sent?

All releases are sent within two hours.

Can I be sure that my press release will result in media coverage?

In a word - no. There is no guarantee that a particular media outlet will use your release. It will depend on a number of factors, such as timeliness, relevance to current topics being covered and to what extent the content is judged to be of interest to the publication's audience.

How can I tell if my release has generated coverage?

Tracking information is not included in a TNB release. Publications may or may not call you for more details before using a release. Actually, the better a release the less likely a publication will call you. There is no reason to call an individual or company if the release is well written and complete with information. 

 

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